White Paper - Social Media Marketing at the Largest Brands in the World
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![](http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fa.ciowhitepapers.com%2Freddish2%2Fdefault%2Fowp%2F54&title=White Paper - Social Media Marketing at the Largest Brands in the World&summary=In this report, we have documented the social media
campaigns of some of the largest brands in the world. The
most used tools were as expected: Blogs, Facebook, Flickr,
Twitter, and YouTube. Although many of the brands use other
tools too, the above five are by far the most prevalent in the
SMM landscape so they form the focus of this report.
<h4>Inside:</h4>
<ol style="color:black;background:#d7fcd0;font-size:17px;">
<li><img src="http://a.ciowhitepapers.com/reddish2/static/wp/bullet.png"> Case Studies from Nike, Addidas, SAP, Disney, Reuters and more.</li>
<li><img src="http://a.ciowhitepapers.com/reddish2/static/wp/bullet.png"> How Addidas Shows Passion for the Sport </li>
<li><img src="http://a.ciowhitepapers.com/reddish2/static/wp/bullet.png"> How Nike not Only Creates a Community, but Adds Valuable Functionality to it.</li>
<li><img src="http://a.ciowhitepapers.com/reddish2/static/wp/bullet.png"> How Each of these Organizations Humanize the Identity of Massive Brands.</li>
</ol>&source=CIOWhitePapers)
2011 Mobile Marketing Playbook
Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers.
Mobile is finally experiencing its tipping point as one of the critical components of the digital marketing landscape, much like search marketing experienced in the early 2000s and social marketing during the past few years. Nielsen reports that within a year, smartphone adoption will exceed the adoption of simpler, feature phones. We.re coming to a point where the majority of phones . and consumers . will have Internet connectivity wherever they go.
Mobile is perhaps one of the most exciting and revolutionary forms of media to flourish over the last decade, as it builds exponentially on the groundbreaking changes brought on by search and social. While the PC Internet is completely divorced from the physical world, mobile breaks down these walls and brings the power of the Internet into the real world in real time.
New Mobile Advertising Strategies and Techniques.-
SMS and Mobile Marketing.
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Social Media and Mobile Marketing Trends.
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Mobile Computing and the Enhanced Retail Experience.
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